Camping is more than just a vacation—it's a way of life, a megatrend, and a rapidly growing industry. As one of the leading digital companies in European camping tourism, we are looking for a customer-obsessed, strategic growth leader who combines deep marketing expertise with a strong product and business mindset. You understand how to create sustainable growth across digital channels, e-commerce platforms, and authentic partnerships — always starting from user value.

You will lead the “Demand & Conversion” unit, aligning Marketing, Web, and App teams to deliver a seamless omnichannel user journey and to drive retention, conversion, and lifetime value.

As part of the four-member management team, you will translate company strategy into actionable growth initiatives, connecting business opportunities, product development, and marketing activation.

And as an agile leader and coach, you enable cross-functional collaboration, empower teams with clear goals and ownership, and manage stakeholders effectively. 

Your Mission will be:

• Define and execute the growth strategy and OKRs for our “Demand & Conversion” unit to meet ambitious revenue goals.

• Foster omnichannel alignment across marketing, product, and app experiences to create a seamless and rewarding user journey.

• Drive customer acquisition, activation, and retention by combining data, creativity, and user insights.

• Foster conversion optimization across all touchpoints (marketing, web, app) and a strong culture of data-driven learning.

• Shape new product and market opportunities together with key stakeholders ADAC, ANWB and TCS and our internal teams.

• Turn user and market insights into concepts for customer loyalty, benefits, and value propositions to increase repeat usage and brand preference.

• A minimum of 10 years experience in B2C digital growth or product-led marketing in travel, e-commerce, or marketplace environments.

• At least 5 years experience in cross-functional leadership, working closely with marketing, tech, and product teams.

• Strong understanding of performance marketing, CRM, conversion optimization, and how these connect with product and UX.

• Fluent in German and English; Dutch is a plus.

• A passion for outdoor travel and camping is a big advantage.

• Shape the future of Europe’s fast-growing camping marketplace.

• Play a key role to make millions of campers discover, book, and return to our platform. 

• Contribute to company-wide growth and innovation initiatives as member of the four-member management team. 

• Collaborate with a motivated leadership team and experienced founders.

• Lead a central revenue-driving function with strategic impact.

• Enjoy the advantages of an agile grown-up and established professional structures.

• Work in a dynamic, international environment with hybrid flexibility and best hardware of your choice.

• Enjoy flexible working hours, hybrid working, work abroad.

• Come to our modern office in the heart of Berlin with excellent public transport connections and a rooftop terrace for fresh air and sun-bathing.

• Use our health promotion initiatives, e.g. through Urban Sports Club memberships or ergonomic workstations, free fruits, vegetables and muesli.

• Join regular company events and use various employee discounts.

• And last, but not least: take our company-owned camper van for your vacation.