Performance Marketing Manager (Automation Focus) (f/m/d)

As our Performance Marketing Manager (m/f/d), you are the bridge between technical innovation and operational excellence, designed to eliminate manual overhead through intelligent automation. The objective is to build a scalable, AI-driven marketing infrastructure that seamlessly integrates data streams and measurably maximizes campaign efficiency. As a process architect, you will ensure the company’s competitive edge within a data-driven market environment. In this role you will directly report to the Director of Demand & Conversion and work in close synergy with interdisciplinary teams.

• Marketing Process Architect: You are responsible for the end-to-end automation of our marketing processes. Your goal is to minimize manual operational effort in performance marketing through intelligent workflows.

• Strategic Backlog Management: You will conduct deep-dive analyses of our existing marketing landscape, identify inefficiencies, and maintain a prioritized backlog for continuous process optimization.

• Roadmap Owner: Working closely with stakeholders, you will develop a technical roadmap for marketing automation and implement it independently—from initial concept to go-live.

• Data-Driven Performance: You will link inventory data with first-party user data to build highly personalized, automated campaign workflows that measurably increase our efficiency.

• Interface Management: Acting as a "technical translator," you will work closely with BI, IT, and our shareholders to seamlessly integrate marketing tools into our system landscape.

• Tech-Stack Evolution: You don't just use existing tools (Scripts, Channel Managers, Product Feeds), but you actively evolve them—specifically by integrating AI-driven processes (LLMs, Agents) for content creation or bid management.

• Performance Monitoring & Sparring: You will monitor performance metrics across all channels and proactively derive optimization measures, which you will coordinate directly with your manager.

• Proven Performance Marketing Track Record: You have at least 3 years of professional experience managing complex campaigns, with a clear focus on Google Ads and Meta Ads.

• Automation Stack: You are proficient in workflow automation tools like n8n or Zapier to seamlessly connect processes across multiple platforms.

• Coding & Scripting Skills: You can write or adapt Google Ads Scripts (JavaScript) and have no hesitation when it comes to leveraging APIs to eliminate manual tasks.

• Data Expertise: You possess excellent analytical skills, particularly in Google Analytics 4 (GA4). You understand the technical preparation of first-party data to make it actionable for advanced targeting.

• AI & Emerging Tech: You have initial experience implementing AI Agents or LLM-based workflows to scale creative production or campaign management.

• Language Skills: You are business-fluent in both German and English, enabling successful collaboration with local teams and international stakeholders. Proficiency in Dutch would be a strong plus.

• Interface Specialist: You have the ability to translate complex technical concepts into clear, understandable language for BI, IT, and various stakeholders.

• Flexible working hours, home office, working from abroad, hybrid working
• 30 vacation days
• A camper for your short trip or vacation
• Best hardware of your choice, modern tools
• Health promotion, e.g. through subsidies for Urban Sports Club or ergonomic workstations, free fruit, vegetables and muesli
• Regular company parties and events
• Various employee discounts, e.g. Travel Industry Card
• An appreciative work culture and atmosphere in an international team
• A good mix of agile start-up and grown professional structures
• Regular feedback as well as internal and external training, e.g. at our PiNCAMP Academy
• A steep learning curve with a lot of responsibility from day one, flat hierarchies, quick decisions, room for creative ideas and new impulses
• Modern office in the heart of Berlin with excellent public transport connections and a rooftop terrace for fresh air and sun-bathing