You will lead our UX/Design team and serve as the bridge between our core European markets (DE/NL) and cutting-edge technology. If you have a "Can-Do" mindset, thrive in agile startup environments, and want to redefine how families book their outdoor holidays using AI, then this is your role.
]]>AI Integration & Innovation: You will own the AI roadmap for Web. This means moving beyond talk—you will implement AI-powered search, personalization, or automation features that provide a tangible competitive edge.
Web Ownership & Strategy: You lead the product strategy for our Web platform, ensuring a seamless booking journey for our campers and mobile home travelers.
Team Leadership: You lead and mentor a team of 3 UX/Designers, driving a culture of high-output, user-centric design.
Cross-Functional Sync: You are the key collaborator for our other internal powerhouses. You will align daily with the B2B Systems & Data team and the App team to ensure a unified ecosystem.
Localized Excellence: You take full ownership of the user experience for our primary markets, Germany and the Netherlands, ensuring the product feels local, trustworthy, and relevant.
Experience: 4+ years in E-commerce Product Management, with a clear history of leading design-heavy web products.
Proven AI Experience: You have significant hands-on experience implementing AI/LLM-based features in a production environment. You understand how to leverage AI to enhance the user funnel and aren't afraid to experiment.
Language & Market Expertise: You are fluent in German or Dutch (Native or C1 level). You understand the nuances of the DACH or NL markets. Internal communication is in English, but your focus is on winning our local markets.
Pragmatic "Can-Do" Mentality: You come from a startup or hyper-growth environment where speed and pragmatism beat rigid processes. You are open to input, iterate fast, and focus on delivery.
Domain Passion: You have a genuine connection to camping, travel, or the "Mobile Home" lifestyle. You know what a family needs when planning their most important time of the year.
Stakeholder Mastery: You are an expert at navigating a matrix organization, working seamlessly with technical teams (especially Data and B2B Systems) and App product teams.
A senior role with real product influence
A motivated, cross-functional team that values design as a strategic partner
Regular feedback as well as internal and external training, e.g. at our PiNCAMP Academy
A steep learning curve with a lot of responsibility from day one, flat hierarchies, quick decisions, room for creative ideas and new impulses
A good mix of agile start-up and grown professional structures
Health promotion, e.g. through subsidies for Urban Sports Club or ergonomic workstations, free fruit, vegetables and muesli
Flexible working hours, home office, work abroad, hybrid working
30 vacation days
A camper for your short trip or vacation
An appreciative work culture and atmosphere in an international team
Regular company parties and events
Best hardware of your choice, modern tools
Modern office in the heart of Berlin with excellent public transport connections and a rooftop terrace for fresh air and sun-bathing
Snacks and drinks
Various employee discounts, e.g. Travel Industry Card
Partner Support: You act as the first point of contact for campsite partners across Europe and manage their inquiries via email, phone and digital channels.
Solution Management: You identify and resolve operational issues and coordinate with internal teams when further support is needed.
Partner Onboarding: You actively support new partners after contract signature and guide them through the onboarding process until they are live on our platform.
CRM Documentation: You document partner communication, open topics and relevant updates in our CRM system.
Professional Experience: You bring a significant track record in B2B customer support or the like.
Language Skills: A full professional proficiency in German and English (C1/B2) is mandatory for this role, both written and spoken. Dutch and/or French would be a plus.
Communication Skills: You communicate clearly and confidently with external partners and internal teams.
Digital Affinity: You are comfortable working with digital tools, CRM systems and backend platforms. Experience with Salesforce is a plus.
Industry Affinity: Ideally, you have an interest in camping, travel or digital platforms.
Marketing Process Architect: You are responsible for the end-to-end automation of our marketing processes. Your goal is to minimize manual operational effort in performance marketing through intelligent workflows.
Strategic Backlog Management: You will conduct deep-dive analyses of our existing marketing landscape, identify inefficiencies, and maintain a prioritized backlog for continuous process optimization.
Roadmap Owner: Working closely with stakeholders, you will develop a technical roadmap for marketing automation and implement it independently—from initial concept to go-live.
Data-Driven Performance: You will link inventory data with first-party user data to build highly personalized, automated campaign workflows that measurably increase our efficiency.
Interface Management: Acting as a "technical translator," you will work closely with BI, IT, and our shareholders to seamlessly integrate marketing tools into our system landscape.
Tech-Stack Evolution: You don't just use existing tools (Scripts, Channel Managers, Product Feeds), but you actively evolve them—specifically by integrating AI-driven processes (LLMs, Agents) for content creation or bid management.
Performance Monitoring & Sparring: You will monitor performance metrics across all channels and proactively derive optimization measures, which you will coordinate directly with your manager.
Proven Performance Marketing Track Record: You have at least 3 years of professional experience managing complex campaigns, with a clear focus on Google Ads and Meta Ads.
Automation Stack: You are proficient in workflow automation tools like n8n or Zapier to seamlessly connect processes across multiple platforms.
Coding & Scripting Skills: You can write or adapt Google Ads Scripts (JavaScript) and have no hesitation when it comes to leveraging APIs to eliminate manual tasks.
Data Expertise: You possess excellent analytical skills, particularly in Google Analytics 4 (GA4). You understand the technical preparation of first-party data to make it actionable for advanced targeting.
AI & Emerging Tech: You have initial experience implementing AI Agents or LLM-based workflows to scale creative production or campaign management.
Language Skills: You are business-fluent in both German and English, enabling successful collaboration with local teams and international stakeholders. Proficiency in Dutch would be a strong plus.
Interface Specialist: You have the ability to translate complex technical concepts into clear, understandable language for BI, IT, and various stakeholders.
Market Development & Representation: Take ownership of developing the Italian and Croatian markets, alongside selected Balkan countries, and represent PiNCAMP at industry events, partner meetings, and market visits.
Portfolio Expansion: Drive the growth of online bookable campsites by proactively acquiring and convincing new partners of the value of online bookability on PiNCAMP.
Relationship Management: Build and maintain sustainable, long-term business relationships with existing campsites, groups, associations, and key stakeholders.
Technical & Commercial Support: Help partners optimize their technical online bookability, distribution setup, and connectivity performance, while explaining complex technical or commercial processes in a simple, understandable way.
Cross-Functional Collaboration: Work closely with internal teams — including Data, BI, or Marketing — to ensure successful partner activation and long-term performance.
Strategic Growth: Identify new market opportunities and contribute innovative ideas, solutions, and initiatives to further develop and scale the region.
Professional Experience: At least 4 years of proven experience in B2B sales, account management, or business development, preferably within tourism, digital platforms, or travel-related environments.
Language Skills: Native-level fluency in Italian and professional proficiency in English (C1), both written and spoken; knowledge of German and Croatian is considered a valuable asset.
Industry Expertise: A strong understanding of and hands-on experience with online distribution, online bookability, or digital sales channels.
Communication & Drive: Exceptional communication skills combined with a high, natural level of energy, enthusiasm, and interpersonal drive.
Cultural Fit: A genuine affinity for camping, outdoor hospitality, or the travel industry.
Location: Based in Germany.
An international team culture with a strong mix of agile start-up mentality and established structures
Flat hierarchies, fast decision-making and room for new ideas
Flexible working hours, hybrid work, home office and work abroad options
Health benefits (e.g. Urban Sports Club, ergonomic workstations)
Camper usage for short trips or vacations
30 vacation days
Regular feedback as well as internal and external training, e.g. at our PiNCAMP Academy
A steep learning curve with a lot of responsibility from day one
Modern office in the heart of Berlin with rooftop terrace
Snacks, drinks and various employee discounts
As part of the B2C Marketing & Conversion Tribe, you lead a Customer Acquisition team of SEO, Automation, and Inbound Marketing experts.
Your goal is the long-term optimization of advertising costs. Together with your team and key stakeholders, you develop a forward-looking acquisition strategy and define the roadmap for your domain.
You manage our Paid Marketing accounts with a focus on maximum automation.
You drive Partnership Marketing by steering affiliate agencies and directly managing major partnerships. You will further intensify the acquisition-side collaboration with our shareholders ADAC, ANWB, and TCS.
You break down silos between disciplines and work closely with the Retention team to optimize Customer Lifetime Value (CLV). You leverage interfaces with Product, BI & Data to deeply anchor automation, AI, and data-driven marketing within the organization.
You act as the primary lead for the B2B Tribe regarding the achievement of media traffic targets.
You have 6+ years of professional experience in digital marketing, specifically in Affiliate & Partnership Marketing. You have a proven track record of operationally managing large-scale ads accounts with 7-figure budgets.
You have experience leading smaller teams.
You are technically proficient, understand web tracking and how automation and AI can take Marketing to the next level.
You can structure complex topics and present or discuss them fluently in both German and English.
You possess a "can-do" mentality, drive projects independently, and see ambitious goals as a personal motivator.
Bonus: You speak Dutch at a native level? Even better! This will make collaborating with our ANWB colleagues in the Netherlands a regular highlight of your role.
Emotionale Content Creation: Du erstellst eigenständig Newsletter, die mehr sind als nur E-Mails. Vom packenden Betreff, der Neugier weckt, bis zum klickstarken Call-to-Action – du schaffst Erlebnisse, die unsere Community begeistern und zum Handeln inspirieren.
Kampagnenmanagement: Du pflegst Inhalte in unser CRM-Tool ein, übernimmst die Selektion der Kontakte und bereitest den Versand vor. Dabei hast du stets im Blick, wie wir unsere Zielgruppe am besten erreichen.
A/B-Testing & Community-Insights: Du willst wissen, wie unsere Community tickt? Hier kannst du dich austoben. Du testest verschiedene Layouts, Bilder und Texte, gehst den Dingen auf den Grund und findest heraus, was die Menschen wirklich bewegt.
Qualitätssicherung: Dein Auge fürs Detail sorgt für ein stimmiges Gesamterlebnis. Vor dem „Senden“-Button checkst du Links, Darstellungen auf verschiedenen Endgeräten und die korrekte Segmentierung.
Reporting & Optimierung: Du unterstützt bei der Auswertung der Performance (z. B. Öffnungs- und Klickraten) und leitest daraus analytisch fundierte Optimierungsvorschläge ab.